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Top 5 Beauty Myths

1. Vitamin C is a great antioxidant to put on your skin.

Unfortunately, vitamin C is water-soluble and does not absorb into the lipid layers of your skin where antioxidants are beneficial for supporting the collagen and elastin production as well as scavenging for damaging free-radicals. The vitamins that your skin will benefit from are vitamin E and vitamin A carotenoids. The best way to get these is through plant-based oils that carry the vitamins deep into the layers of the skin with essential fatty acids.

2. The more expensive the product, the better the performance.

As a formulator and purchaser of raw materials, I can’t understand how a 50ml cream gets a $100 price tag. It’s being priced to give the impression that it is worth more than an average $35-$40 cream but it costs the same to make. If you can afford it and like the product, by all means buy it. I’m just not impressed by this new trend at pricing products so high. Consumers are demanding it and companies are making it the norm to the point that a reasonable price point becomes suspicious. I am also not happy with organic brands being inaccessible to the average person – only people with higher incomes can have access to healthy products? Not cool.

3. Sulfates are bad.

Ever heard of Epsom salts? That’s magnesium sulfate. Not exactly evil, in fact very healthy. This new marketing term, ‘no sulfates’ is completely misinformed. I understand the concern with sodium laureth sulfate because it has gone through a ethoxylation process that could contaminate it with 1,4-dioxin (carcinogen) but even sodium lauryl sulfate has a 1-2 safety rating on EWG’s cosmetic database, meaning it’s safe so why is it constantly vilified? I will admit that it’s a skin and eye irritant in certain dosages but so are essential oils. Let’s keep our focus on the chemicals that are actually accumulating in our bodies, contributing to cancer and disrupting our endocrine systems.

4. You should only exfoliate 2 to 3 times per week.

This may be the case for people under 30 but once your skin starts aging, the cell turnover slows down, dead skin cells accumulate and your skin will take on a dull look. Exfoliating daily with a gentle scrub, can speed up the skin cell turnover, improve circulation, and keep pores clear and minimized. You will know that you have overdone it if you experience inflammation such as redness or dry, flakey skin.

5. You should wear sunscreen on your face 24-7.

I know some people will disagree with this but I believe the skin benefits from the sun. I don’t mean tanning! I mean a 20 minute walk in the morning or even that short jaunt from your car to the office. You can get an enormous amount of vitamin D from exposure to sunlight, which is vital to our bodies and deficiencies are thought to be a large contributor to diseases such as cancer and osteoporosis. Your body will tell you if what you are doing is wrong. I know that when I haven’t been outside for a bit and I finally get out, my skin is very happy to get sunlight. It also tells me when I need to cover up, I’ve had enough. Listen to your body, it has more intelligence than anything you’re going to read or be told.