It all began with a glance. In 2004, Jessica noticed her mother’s skin was suddenly glowing like never before. “She looked radiant,” Jessica says. “She had been using a new cream, one that was totally natural.” Inspired by the transformation, Jessica started buying natural products off the shelf. But she had to choose between rich, sumptuous lotions or the “other” ones that were good for the planet. “I didn’t understand why you couldn’t have both together,” she says. So, she set to work, beginning where many upstart cosmetic businesses do, at her kitchen stove. She started by crafting the basics: scrubs, balms and bath salts, and her friends and family were thrilled with the results. It was clear to Jessica that this could be much more than a hobby. Her husband Lane thought so too. In 2005, while Jessica went on a girls’ vacation in Italy, Lane went to work renovating their basement. She returned home to find a fully equipped cosmetics lab waiting for her – a complete surprise. Cocoon Apothecary took off. Since then, Jessica has mastered a smooth, creamy and fully organic lotion, and has focused her product line into face and body care, adding new products only when they meet her strict standards for quality. “I refuse to sell anything until I know it is absolutely perfect,” says Jessica. (She only released her popular Eyewaken eye cream after five years of formulating).